Welcome to Elle Florence

Welcome to my new site, built to showcase the beauty of the materials I use in my designs, and simplify browsing through them.

The new F/W 2021 launches are now expanded to include new twists, including a fresh reimagining of my signature convertible pearl design, which allows you to select from two colors, different lengths, and six different clasp styles to create a completely custom design at the click of a button!

Additionally, the Hawaii Collection is designed the celebrate the lush beauty of the Hawaiian Islands, where I have spent almost twenty years drawing inspiration.

10% of all purchases of the four Hawaii Collection designs will be donated to the Women's Fund of Hawaii for all purchases made before October 31st, with the total announced on my instagram page and proof of payment. 

The Fund aims to foster statewide programs in Hawaii that focus on the safety, health and security of women in Hawaii as well as focusing on financial empowerment by providing grants to organizations or programs that:

  • Help the most vulnerable women and girls realize their potential;
  • Promote women’s financial security and girls’ strengths and leadership; and
  • Address the factors that stand in the way of women’s success.

The Hawaii collection includes the Gardenia Baroque Pearl Earrings, Calla Lily Earrings and Mokulua Bracelet, which were photographed on along Kahala, Lanikai, and Ke Iki beaches on Oahu. The Pacific Herringbone Chain was photographed on Lake Washington and Cannon Beach Oregon to celebrate the relationship between Hawaii and the PNW, united by a love of nature across the Pacific.